In a world that is so complex and interconnected—people, societies, economies, technologies—the future is uncertain, but through science fiction programs like Star Trek: Picard we can glimpse into the future in a way and see that our favorite beer will far surpass our existence.
Admiral Jean-Luc Picard, played by Sir Patrick Stewart, eats lunch at a San Francisco bar in the year 2401 while a Left Hand Brewing sticker is clearly visible in the background. It didn’t get past sharp-eyed Longmonsters who spotted the familiar logo in a newer episode four of season three which started streaming on March 8 on Paramount+ and they let the internet know of this occurrence.
Longmont Reddit
There was a Left Hand Brewing sticker in Star Trek Picard
by u/McEuph in Longmont
So, @LeftHandBrewing is the official brewery of #StarFleet and @jamesonwhiskey is the official Whiskey. #StartrekPicardSeason3 @StarTrekOnPPlus #picard #beer #IrishWhiskey pic.twitter.com/dq0GTWXC8u
— (((Karina 🖖🏼🫂💞))) (@karinagw) March 10, 2023
Heeeey @LeftHandBrewing is in #PicardSeason3 🔥🔥🔥🤘🤩🥳 pic.twitter.com/0yGvGBMFvo
— Tractor Ninja 🚜 (@TractorNinja) March 9, 2023
“We found out when everyone else did. We were not notified in advance. I noticed we were suddenly being tagged on Twitter when the episode aired, and that’s when we found out. My first reaction was total shock, surprise, and excitement,” said Jill Preston, Left Hand’s director of marketing.
Left Hand gets asked for product features from production companies occasionally for movies and TV shows, but it’s not something they actively seek out. In this case, they were asked two years ago to provide product and swag items with no promise they would be featured.
“We never heard anything after sending the package, so we assumed it didn’t make the cut. Obviously, we were wrong,” Preston said. “As an employee-owned, independent craft brewery that’s about to celebrate our 30th anniversary, it does speak to our longevity and relevancy in a very crowded marketplace. Our founder Eric Wallace built Left Hand to be multi-generational and have a positive, lasting impact on the Longmont community. It’s good to know we’re living long and prospering in the 25th century.”
