Students from the St. Vrain Valley School District partnered with the Longmont Downtown Development Authority, or LDDA, to create a new marketing campaign for Longmont’s downtown.
“Downtown Longmont is a very welcoming, and tight-knit community, and has the feel of a neighborhood where you can walk down the sidewalk and might run into multiple different people that you know. For a City of nearly 100,000 people, it really retains that small town feel and inviting charm. We wanted to spread the word that Downtown is Everyone’s Neighborhood – everyone is welcome here and will find something they love,” said Colin Argys, marketing specialist at LDDA.
Students from SVVSD’s Innovation Center were asked to film, edit and produce 30 videos highlighting the people who make up Downtown Longmont from visitors to business owners to employees to customers, Argys said.
“Making these videos has not only been a great opportunity for me, but also has been so much more fun than I expected! Not only have I gotten to enjoy the production process, but I have learned so much about the town I’ve grown up in and the people living and working here,” said Alexia Deba, a Mead HS sophomore.
The videos will be displayed on LDDA’s Facebook, Instagram and YouTube channels.
“One of our main goals here at the Innovation Center is to give students real world work experience and that is exactly what this collaboration with the LDDA does,” said Ginger Sheehy Tatic, Studio Tech Teacher at The Innovation Center. “Our students earn a wage as they develop client relationship skills and learn how to plan, film, edit and deliver a professional video product.”
“The talent and professionalism of the Innovation Center students was amazing,” said Kimberlee McKee, executive director of LDDA. We are excited to reveal them to the community and are looking forward to extending the project with more videos set to be produced this coming school year.”
