Customers are greeted with the fresh scent of lavender and the gentle sound of bird noises over classical music when they enter the intimate room housing the new Longmont boutique, Wild Bird Beauty.
The high-end skin care business opened earlier this month inside Chaz Salon, 1325 Dry Creek Drive. Owner and founder Alcieli Director explained that the scents and calming sounds are meant to enhance relaxation during a customized 90-minute facial treatment.
“We don’t have time for these kinds of things all day every day, so this is the time to do it,” she said. “This is a time to relax, but also rejuvenate, looking better and healthier.”
From Brazil, Director moved to the U.S. when she was 20, spending time in Florida and New York before moving to Longmont with her husband last year. She trained at New York’s Christine Valmy International Institute for Esthetics and worked as an esthetician at boutiques in New York.
Director’s passion for luxury skin care comes from a desire to help others accept their beauty while offering a way to feel good, which is what pushed her to start her own business.
“I look in the mirror and I love my face,” she said. “It’s not because I’m very confident about myself, but this is what I have. I want people to be happy with what they have. They can age gracefully and healthier and accept what you have.”
Wild Bird Beauty offers personalized 90-minute facial treatments for $140, which includes all services, so there is no pressure to buy upgrades. It was important to Director that she offer each client what their skin needs during a session without making them feel obligated to upgrade or pay more.
“I don’t think your face is a menu,” she said. “Every person is an individual. I’m going to change depending on what you need.”
All sessions include a detailed skin consultation and organic, Korean-inspire products from the award-winning brand Savor Beauty. Director explained that sessions begin with a double cleanse, followed by a skin analysis.
Exfoliation will vary the most between clients, depending on if their skin needs microderm or enzyme peel. Other services during the treatment may include extractions, high frequency machines, massages, LED face mask, microcurrent facial and more, finishing up with essential oils.
Director said she is also the only business on the Front Range to offer Savor products, which are handmade by a woman-operated company, for at-home skin care.
Wild Bird Beauty will be open Thursday and Fridays and is currently accepting appointments, which can be made at www.wildbirdbeauty.com. Director also specializes in teen skin with acne, anti-aging and pre-wedding regimens, with all services safe for pregnant and nursing customers.
