In 2017, Adrian and Tom Chenault, a father/son team, started Contact Mapping — a relationship management system — in Longmont. The idea was inspired by Tom Chenault’s secret to success — his ability to remember minute details about the people he meets.
In June 2023, the Chenaults sold the company to Nowsite, which began in Toronto, and provides social media systems for entrepreneurs.
“We created this thing and we had a lot of impact. But we saw this partner and with what they had and what we had it was this incredibly natural fit,” Adrian Chenault said.
At the time of the sale, Contact Mapping had been growing, Adrian Chenault said, but something was still missing in their business. The father/son duo discovered Nowsite and identified the missing piece.
Nowsite, at the time of negotiations, had focused solely on creating marketing tools for small business owners, according to Adrian Chenault. However, the company was at a crossroads of deciding whether or not to focus on a niche marketing group or to continue creating broader marketing tools.
The adoption of Contact Mapping into the Nowsite group tipped the decision to focus on network marketing, an area the Chenaults had become experts in.
“There is a shocking lack of technology in that space compared to any other space I can think of, of that size,” Adrian Chenault said.
Adrian Chenault became the chief financial officer and VP of business development at Nowsite. Since the sale, he has worked with the new company to build a new AI-based software called MyAI.
MyAI is an artificial intelligence version of entrepreneurs in the network marketing industry who need help building basic tools such as websites that represent the entrepreneur and their business.
“After five minutes, you have created this thing that knows all about you, knows how to write like you and what you sound like, that knows about your business and literally, in a single click can create an amazing piece of content for you that you can post on multiple different social platforms in a few seconds. It will make comments for you, help you initiate conversations with prospects … It grabs (entrepreneurs) by the hand and walks them through the entire process,” Adrian Chenault said.
The Chenaults have made Longmont their forever home. As such, it is important to them to give back to the community in a variety of ways. The creation and sale of Contact Mapping to Nowsite has created a generational impact on the community, Adrian Chenault said.
“One of the things I’m excited about is seeing how what we are creating can help Longmont to flourish,” Adrian Chenault said.
He hopes by joining Nowsite, more attention will fall on the city’s entrepreneurs and garner increasing recognition for Longmont being a hub of entrepreneurship.
“Even though we talk about being really specialized in the network marketing world, the world is network marketing. You are marketing your network everybody’s doing it and to treat everybody in Longmont, Colorado as human beings and help them find their best self inside what they are marketing, where they set themselves apart with their heart, is what we are trying to do,” Tom Chenault said.
